Last week, America’s “hippest” airline took flight in a partnership with CBS RADIO’s Altitude Group with very unique and untraditional airline messaging. Through a collaboration with Virgin America’s agencies, Eleven Inc and Impact Promotions, CBS RADIO worked with Radio Face to develop this fun and quirky campaign that is turning heads and perking ears in Los Angeles, San Francisco, Chicago and Dallas.
These unique spots focus on REAL reviews about Virgin America pulled directly from Yelp.com users across the country. Tony Mennuto voiced the “official” sounding, stuffy announcer forced to read these hip reviews.
Click below to listen to several of the eight total spots produced that can be heard on CBS RADIO stations across the country right now.