Toyota is partnering with Salesforce.com to create a new Social Media Platform to connect dealers to their vehicles and the brand, itself.
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Once you infatuate consumers, how do you keep them infatuated? To explore this question, consider your current product offering...
After years of catering to younger consumers, advertisers are coming to a different realization: older people are actually an incredible demographic.
I came across this article and it made me think more about the Alpha Boomer concept that has been being discussed lately. When you see how socially and...
It seems everyone is linking up with web-based radio and the smartphone. And that's reason enough to be excited.
The Demon, the Spaceman, the Catman and the Starchild, which one would you choose to cruise around town? Thanks to the partnership...
Nintendo’s Wii is a great example of an offering that has created an extended infatuation. Consumers were so infatuated with the Wii, that during the bleak holiday...
Harley Davidson's new "No Cages" campaign brilliantly epitomizes the brand.
CBS Radio is excited to announce the new, nationally-syndicated radio countdown show “Cannon’s Countdown”, hosted by the multi-faceted entertainer and the host of...
GroupMe recently launched a new service called "Featured Groups," in which users allow brands to send special offers and "inside information" directly into their text...