What drives you? That's the question asked of some amazing regular people in "Alternate Routes," the new series that we helped to create with Universal McCann and...
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Our blog is so big because it's full of secrets.
As long as people write songs, other people will misinterpret the lyrics. It’s been happening since the Jimi Hendrix Experience released Purple Haze in 1967. The...
Check out this great article about Nick Cannon in ADWEEK The TV personality and radio host has two phones but don’t mistake him for a mobile-only guy.
Behind the Scenes of Marketing Mayhem
What comes to mind when you think of Mayhem? After Allstate's hugely successful ad campaign, there's a good chance it's a suit-wearing miscreant.
This is a persuasive article about how Broadcast Radio creates a powerful effect on the people listening that stands out from other music mediums. The author offers some...
Last week, America’s “hippest” airline took flight in a partnership with CBS RADIO’s Altitude Group with very unique and untraditional airline messaging. Through a...
Watch Coldplay's amazing performance at The Ed Sullivan Theatre - they play all their hits plus songs from their upcoming album "Mylo Xyloto".
Local news and information (which of course includes weather) has always been a big draw in the new media business, and as Irene bore down on the east...
The 2011 Pure Michigan campaign, which started with national TV and radio ads in mid-March, continues to capture the emotion, character and essence of Michigan.
Lisa Cochrane has been instrumental to Allstate's marketing success in recent years. She took some time to answer questions from the Altitude Group's Rich Lobel.