It's that time of year again: Superbowl ad time! All indications are that there will be more viewers this year than ever before. And that means a bigger audience for the...
Blog
Our blog is so big because it's full of secrets.
Companies come back to the Altitude Group because of the exciting ways we reinforce their brand message, as well the customized programming ideas that cater to...
From smart phone and tablet apps to voice-controlled station selection and on-demand programming, accessing your favorite radio station has never been easier.
At Sears, a Marketing Lesson Is Forged in Heavy Metal
For this installment of Marketing Masters, we talked with Eddie Combs, the Chief Marketing Officer of appliances at Sears and a former metal singer.
CBS Radio is proud to congratulate the 22 Grammy-nominated performers that have been featured on our award winning web series Live on Letterman.
Learning to ‘Shop Small’ With American Express
For this installment of Marketing Masters, we had the privilege to sit down with the John Hayes, the Chief Marketing Officer of American Express, and a longtime...
Vice President, Strategic Sales Development , Business Development
Being that's it's a short work-week – capped with the biggest shopping day of the year – BLACK FRIDAY thought it couldn't hurt to followup.
I consider myself an avid music listener. One who stays ahead of the curve in discovering new songs, bands, and genres. Still, trying to stay relevant in music discovery...
Vice President, Strategic Sales Development , Business Development
…or do they? Here at the Altitude Group, we have the privilege to partner with masters of marketing across all channels. Very recently, we've been treated to a peek...
The Advertising Age Media Vanguard Awards (MVAs) recognize broadcasters and publishers that are finding innovative, technology-driven means to extend their...