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American Express recently announced a very compelling new program that ties social media promotion to consumer spending.
In the next two posts, we will look at two different demographics and the approach successful campaigns must take to creatively and effectively reach their audiences.
Carson Daly, who is among other things, a radio legend at the age of 38, can be heard most mornings on AMP 97.1 in Los Angeles. What media does he consume?
This video captures a guy doing wonderful and unexpected deeds, from the kindness of his heart.
Audio Roadshow, a free mobile app from CBS Local, allows sports fans to more actively participate in their favorite sports radio talk shows.
Just as winter seems to be finally rolling around, Subaru has rolled out a new radio ad. Subaru knows good advertising must be centered around good stories, and this new...
Today, designers begin to reveal their 2012 Fall/Winter collections on the runway. Fashionistas ogle over must-wear looks for the coming year.
The CBS Altitude Group is excited to present a new, innovative look and feel for Marketing Masters, our engaging series of discussions with the very best marketers in...
Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits is a great new business book. And how could it not be with an appearance by yours...