Tradition, Innovation and the Samba at Macy’s
In our latest installment of Marketing Masters, we spoke to Martine Reardon, the new Chief Marketing Officer of Macy’s, to find out more about the retail giant's brand.
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The second she stepped foot on the legendary stage of the Ed Sullivan Theater, Carrie Underwood‘s star shone bright.
Whether it's a breakthrough marketing campaign or having the opportunity to attend a one of a kind event, we are always looking to create amazing experiences with our...
There's a fantastic interview in Advertising Age with Marla Kaplowitz, the CEO of MEC North America, a leading media agency.
Rich Lobel, who leads the CBS Radio Altitude Group, spoke on an RAB-produced panel at the NAB Show in Las Vegas recently.
These are comments of Steve Newberry, president/CEO of Commonwealth Broadcasting and a member of the NAB Executive Committee, to the House Committee Energy & Commerce...
Last week I had the privilege to speak at the National Association of Broadcasters meeting in Las Vegas. Here's a chance to revisit the power of local.
Among the many insights that emerged out of National Association of Broadcasters Show last week was the realization that it is the quality of programming, not the...
Altitude blog readers should be sure to check out this interview with the President of CBS Local.
Amazing new vending machines from Coca-Cola are redefining, once again, how we get soda.