Vice President, Strategic Sales Development , Business Development
As cellphone reception goes down and cable TV goes dark, it's radio that local audiences turn to for information and salvation. There are often days on end when radio is...
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In just a few years, Cargill’s Truvia® has become the number two brand of sweetener. Now, the company is making waves with a breakthrough local campaign.
The "sandwich generation" refers to people who care for their aging parents while also supporting their own children. Marketing to his group presents challenges and...
It's a great feeling to work at a company that is being referred to as "King of the Mountain in 2013."
Four years ago today, CBS News Sunday Morning Anchor Charles Osgood playfully explained in rhyme why his catch-phrase,"See you on the radio," still applies to our modern...
Vice President, Strategic Sales Development , Business Development
Sometimes sonic branding can last a life-time. Here are 10 classic ads that have done just that.
As a marketer, it's hard to know whether to be more excited about the clash of the nation's best football teams or the clash of the nation's best creative minds. And radio...
When it comes to user-generated content, few mediums can activate consumers like radio.
We are excited about our appearance yesterday in the industry newsletter "Inside Radio."
We’re only a few weeks into 2013, but here at the Altitude Group, we couldn’t be more excited about the year ahead and what I like to call the “landscape of local.”