A recent Nielsen study found that 42% of consumers said that they would pay extra for products that had a "positive social and environmental impact." That's good news for...
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In their latest "Endless Fun" campaign, FIAT is thinking big for a new kind of commercial.
It's an American success story with a bit of a twist: in started in Mexico. Now, the company is rising in a big way in no small part because of it's groundbreaking marketing.
Vice President, Strategic Sales Development , Business Development
While digital and social outlets are important to Millennial shoppers, new research is showing that traditional media can play just as a big a role.
A new study conducted by Nieslen and CBS adds to mounting data that TV and radio combined are far better than either alone.
Director, Strategic Marketing
Industry observers know that the internet is making an entirely new kind of radio station possible: neighborhood-local.
It's always great to see established brands breath new life into their products, and it's even greater to see them succeed like YP.
Taxis and personal drivers are rarely considered a "fun" business. But the ability to bring a jolt of life into an otherwise boring industry is exactly where marketers...
American Eagles launched a web series this year featuring aspiring young creatives who are called upon to live their lives. Behind American Eagle's recurring campaign.
Vice President , Business Development
Under Armour has been a phenomenal growth story over the last decade and it's groundbreaking marketing efforts suggest that sportswear giants better look out. Under Armour...