America's mitten is getting a new great source for news: The Michigan News Network.
Blog
Our blog is so big because it's full of secrets.
Here at the Altitude Group, we’re always finding reasons to celebrate. Enter the #AltitudeSummerBash.
A recent article celebrates the partnership of local media with programmatic marketing, but is it all it's cracked up to be?
GE's Linda Boff dishes on what makes good storytelling, after the success of GE's #Pressing project.
Petco has been using its marketing finesse to leverage social media and philanthropy to remarkable success.
Well all "know" what a brand is. But like many words employed regularly throughout the day, do we ever stop and think about their actual meaning?
When you're in the business of being creative, fostering an environment that lets ideas flow can be as important as the ideas themselves. What does science have to say...
This year mark's Derek Jeter's 20th, and final, season with the Yankees and Major League Baseball. It's a historic moment by any yardstick. In some of the best creative...
In collaboration with Team One, Lexus' ad agency, CBS personality Craig Carton toured the country's best golf courses in a brand new Lexus GS F Sport.
Kendall-Jackson's latest campaign isn't so much about touting the great wine, but what you do with it.