Vice President, Strategic Sales Development , Business Development
CBS Local has once again upped the digital ante by launching a new local iPad app, YourDay.
This new app allows users in 24 major markets to access all the latest local news, sports, entertainment, and lifestyle content with the swipe of their finger.
Once the city is selected or identified through the built-in geolocator, hyper-local content greets users on a customizable home screen with a self refreshing browser. In addition to local daily deals with “Local Offers,” users will be able to watch video from CBS stations and stream local CBS radio stations. 
YourDay app is yet another digital initiative by CBS Local to customize local content in an accessible, fun manner. Revamped local media outlets across many platforms allows CBS Local to reach consumers in innovative and powerful ways, and YourDay is another example
of how the media giant is redefining local media content.
Download the app here, and start enjoying your city like you never have before.