CBS and Mercedes-Benz Shöck The Night Before
Sr. Manager , Activation
SOMETIMES, THE NIGHT BEFORE IS EVEN MORE FUN THAN THE DAY ITSELF. What do Jamie Foxx and Michael Gulbin have in common? Well, way more now than they did last week. Enter...
Category: Technology
Broadcast Radio is Still #1
Vice President, Strategic Sales Development , Business Development
2016 is kicking off with some fantastic stats for broadcast radio advertisers – Nielsen’s new “Comparable Metrics Report” reported that “radio, once again, is...
![blog post[1]](https://altitude.natemecham.com/wp-content/uploads/2016/09/blog-post1-578x357.jpg)
Boomer Talking Football. Touchdown.
Director, Strategic Marketing
Along with the first signs of fall, America’s most beloved sport is back. And with it come the nonstop discussion, debate and craving for all things football. In a...
Vice President, Strategic Sales Development , Business Development
A human speed test?! We’re in! Last weekend in Stockholm, Reebok set up an outdoor activation with a “built-in speed cam and tracking technology to measure...
Looking at the Future of Local Delivery
Businesses are transforming local delivery, something that folks in local media are very excited about.
Digital marketing isn't dead, or even outdated, because it's become part of something much more valuable to marketers: a message that's everywhere.
This year, the Consumer Electronics Show kicked off again with 3,600 exhibitors and 170,000 attendees in Las Vegas. After nearly four decades, the annual show has become...
Walking through the halls of the Las Vegas Convention Center, one thing is very clear: display technology is changing faster and more furiously than you can imagine.
In digital advertising, programmatic is a powerful tool but it also comes with some serious downsides.
GE's Linda Boff dishes on what makes good storytelling, after the success of GE's #Pressing project.