When it comes to sports marketing, March Madness is second to none, not even the Super Bowl.
Category: Sports
A fourth-quarter kick in the Alabaman-Auburn game ended up making college football history, but not in the way the teams anticipated. Radio tells the story.
Vice President , Business Development
The Hollywood Report recently wrote a great piece about the durability and growth of sports radio. Even in the face of economic uncertainty, sports radio has proved to be...
March Madness is here, and there's no better time to be in marketing. Here's a look at some campaigns that make the most of college basketball fever.
It's a great feeling to work at a company that is being referred to as "King of the Mountain in 2013."
As a marketer, it's hard to know whether to be more excited about the clash of the nation's best football teams or the clash of the nation's best creative minds. And radio...
Vice President, Strategic Sales Development , Business Development
A spot from Sears aired during the Olympics captures the irreverent spirit of the games.
In an unprecedented move that establishes what will be the nation’s most listened to sports radio network across the Top 50 markets, CBS Corporation announced it has...
Listeners flock to CBS Radio stations at the start of each baseball season, as people tune in at backyard barbecues, the beach, and even at the game itself.
There is no other golf tournament that better epitomizes the tradition of golf than The Masters.