CBS and Mercedes-Benz Shöck The Night Before
Sr. Manager , Activation
SOMETIMES, THE NIGHT BEFORE IS EVEN MORE FUN THAN THE DAY ITSELF. What do Jamie Foxx and Michael Gulbin have in common? Well, way more now than they did last week. Enter...
Category: Sports
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Boomer Talking Football. Touchdown.
Director, Strategic Marketing
Along with the first signs of fall, America’s most beloved sport is back. And with it come the nonstop discussion, debate and craving for all things football. In a...
“Guiding Greatness” with Legends of NCAA Basketball
We all love the underdog. We root for David to beat Goliath. We root for the small schools who are virtually unknown in the world of big time college basketball to...
Vice President, Strategic Sales Development , Business Development
A human speed test?! We’re in! Last weekend in Stockholm, Reebok set up an outdoor activation with a “built-in speed cam and tracking technology to measure...
When you hear “tough crowd,” you usually think about comedy clubs, right? Well the truth is, sports fans give the comedy crowd a real run for their money. Just think...
Our friends at DraftKings are bringing the "The Perfect Lineup" to TV as Marc Malusis and Scott Gramling bring their signature insights and personalities to the CBS...
The New England Patriots landed their fourth Super Bowl win by beating the Seahawks in an epic comeback. But for advertisers, of course, the action is between plays.
CBS and DraftKings just released "The Perfect Line-Up," one of those campaigns that makes me love my job.
Derek Jeter isn't just a player, he's become a veritable institution for New York City and the Bronx. A campaign tribute from Gatorade captures this reality as well any...
This year mark's Derek Jeter's 20th, and final, season with the Yankees and Major League Baseball. It's a historic moment by any yardstick. In some of the best creative...