American Express, with the help of Aziz Ansari of "Parks and Recreation," is taking Amex Sync to the masses.
Category: Social Media
In the next two posts, we will look at two different demographics and the approach successful campaigns must take to creatively and effectively reach their audiences.
Carson Daly, who is among other things, a radio legend at the age of 38, can be heard most mornings on AMP 97.1 in Los Angeles. What media does he consume?
Today, designers begin to reveal their 2012 Fall/Winter collections on the runway. Fashionistas ogle over must-wear looks for the coming year.
At Sears, a Marketing Lesson Is Forged in Heavy Metal
For this installment of Marketing Masters, we talked with Eddie Combs, the Chief Marketing Officer of appliances at Sears and a former metal singer.
Learning to ‘Shop Small’ With American Express
For this installment of Marketing Masters, we had the privilege to sit down with the John Hayes, the Chief Marketing Officer of American Express, and a longtime...
The Advertising Age Media Vanguard Awards (MVAs) recognize broadcasters and publishers that are finding innovative, technology-driven means to extend their...
What drives you? That's the question asked of some amazing regular people in "Alternate Routes," the new series that we helped to create with Universal McCann and...
Watch Coldplay's amazing performance at The Ed Sullivan Theatre - they play all their hits plus songs from their upcoming album "Mylo Xyloto".
Your business can start becoming a more talkable brand by deciding to be conversational using social media. I recently came across a great article titled...