In a survey conducted by the CMO Council, only 9% of 200 global marketers surveyed consider their companies as having a highly evolved, integrated marketing model.
Category: Radio
A study found that focusing on connecting emotionally and meaningfully with listeners will let radio remain relevant and vibrant.
Tradition, Innovation and the Samba at Macy’s
In our latest installment of Marketing Masters, we spoke to Martine Reardon, the new Chief Marketing Officer of Macy’s, to find out more about the retail giant's brand.
These are comments of Steve Newberry, president/CEO of Commonwealth Broadcasting and a member of the NAB Executive Committee, to the House Committee Energy & Commerce...
Last week I had the privilege to speak at the National Association of Broadcasters meeting in Las Vegas. Here's a chance to revisit the power of local.
Among the many insights that emerged out of National Association of Broadcasters Show last week was the realization that it is the quality of programming, not the...
Altitude blog readers should be sure to check out this interview with the President of CBS Local.
Dan Mason has great advice for any broadcaster trying to strike the balance between their on-air tradition and their digital future.
"Score one for legacy media: Ezra Kucharz, CBS Local Digital Media president, today was awarded Borrell Associates’ 2012 Award of Merit."
Vice President, Strategic Sales Development , Business Development
CBS Local has once again upped the digital ante by launching a new local iPad app, YourDay.