2014 was an amazing year for advertising. What are some of our favorites?
Category: Marketing
CBS and DraftKings just released "The Perfect Line-Up," one of those campaigns that makes me love my job.
Jared Leto has won widespread acclaim as an actor and sold over 15 million albums as the front man of 30 Seconds to Mars. Is the world ready for his next act as a...
Vice President, Strategic Sales Development , Business Development
AirBnb's may have legal challenges but it's marketing efforts lately have been absolutely inspiring.
In digital advertising, programmatic is a powerful tool but it also comes with some serious downsides.
Vice President, Strategic Sales Development , Business Development
CBS worked with MSG Entertainment on “Signs of Christmas” a celebration of the holiday season and the Radio City Christmas Spectacular.
A few years ago, local retailers were up in arms about "showrooming," but it may be the brick and mortars that are the real benefactor of the mobile revolution.
Stories sell information, ideas and of course products. But how can we be the best storytellers? A blog post suggests some new methods.
I got to watch some of marketing's brightest minds wax poetic last week, but I was particularly awestruck by Jim Stengel's speech: "5 Lessons in Marketing, in Branding, in...
What do free ice cream, cheesy puns and George Michael’s Careless Whisper have in common? They are all part of the wonderful welcome we received from the Altitude Group.