CBS EcoMedia has launched an initiative that puts a new twist on an old concept: brands ingratiating themselves with viewers through the magic of charity.
Category: Marketing
Vice President , Business Development
Last weekend at the Academy Awards, Cadillac debuted a daring commercial. The message: Cadillac isn't what you think.
Manager , Strategic Marketing
The thrill seeker. The One-of-a-kinds. The diamond cutters. What do these descriptive terms have in common? They're just a few examples that brand marketers use to...
Altitude’s Insightful Interns | See the Exit Interview
College semesters are coming to an end, and with it brings the end of our intern's 10 week tenure at the Altitude Group.
Some of the most creative marketing comes from companies that people would never associate with Valentine's Day.
The New England Patriots landed their fourth Super Bowl win by beating the Seahawks in an epic comeback. But for advertisers, of course, the action is between plays.
Director, Strategic Marketing
You don't have to read much media news to see that marketers are in love with native advertising right now. But most people don't talk about native advertising on...
Preparing for battle during the next blizzard or Super Bowl? Remember: relevancy, appropriateness, and the social rule of thumb, “Think before you post.”
This year, the Consumer Electronics Show kicked off again with 3,600 exhibitors and 170,000 attendees in Las Vegas. After nearly four decades, the annual show has become...
Tt's a good time to be a health and fitness marketer and Weight Watchers is doing it right with its new campaign.