There’s so much great advertising creative today that it’s really easy to miss some great ads. One of our favorite websites, “Ads Of The World,” helps to fill in...
Category: Marketing
Toyota is partnering with Salesforce.com to create a new Social Media Platform to connect dealers to their vehicles and the brand, itself.
Once you infatuate consumers, how do you keep them infatuated? To explore this question, consider your current product offering...
After years of catering to younger consumers, advertisers are coming to a different realization: older people are actually an incredible demographic.
It seems everyone is linking up with web-based radio and the smartphone. And that's reason enough to be excited.
The Demon, the Spaceman, the Catman and the Starchild, which one would you choose to cruise around town? Thanks to the partnership...
Nintendo’s Wii is a great example of an offering that has created an extended infatuation. Consumers were so infatuated with the Wii, that during the bleak holiday...
GroupMe recently launched a new service called "Featured Groups," in which users allow brands to send special offers and "inside information" directly into their text...
The Altitude Group got a nice write up in the industry newsletter The Delaney Report last week. (See the image below.) Anyone who’s met me knows that I love...
While there is no such thing as a perfectly and continuously satisfied consumer, there is such a thing as an infatuated consumer.