The new K-Swiss campaign featuring Kenny Powers is fantastic - hysterical and informative. Check out all the details here.
Category: Marketing
A recent study found that listening to the radio makes people happier and gives them higher energy levels than watching TV or browsing the internet.
I was delighted to see this week that the cover story of the June 20th edition of Radio Ink, the foremost radio-industry trade publication, is an extensive interview with...
It is unrestrained, unconventional thinking that we see in children when they are exercising their imaginations. It is this ability to challenge conventional wisdom, to...
We're ecstatic to share some big news: Live on Letterman will be streamed live on the CBS JumboTron in Times Square. In addition to the hundreds of millions of impressions...
It is no secret that the CBS Eye logo, designed by William Golden and launched in 1951, has stood the test of time and continues today as an effective...
Let your adult imagination run wild with a youthful lack of restraint. Today I was talking to my friend, George Gabor Burt, author of the upcoming book...
Everyone needs a little inspiration now and then. "GOOD is the integrated media platform for people who want to live well and do good...."
What then is the strategic commonality among companies that successfully create extended infatuations for consumers? What do all these companies share? An answer in two words:
An amazing new survey shows that approximately 53% of online adults use Wikipedia. Here is an excerpt from the article...