Director , Business Development
Mattel recently released three new body shapes (petite, tall, and curvy) for the world’s best-selling doll. It’s a physical change that reimagines 57 years of the...
Category: Marketing
The holiday season is well under way, but it's not too early to start reflecting on what we've learned so far.
The most popular article in the Financial Times this weekend asks (and answers) some fascinating questions about what actually works in advertising.
Was there anything better than being a kids and waking up to snow outside? Hell no! Nike's new "Snow Day" commercial captures that magic perfectly.
In the late '80s, a marketing guy at 'Sports Illustrated' wondered: "Could you put a phone inside a football?" The answer was an industry-changing yes.
Arby’s Transforms Its Brand
Arby's has been shaking up the marketing world by emphasizing something near and dear to Americans everywhere: meat.
TAG Heuer Turns Heads at the Chicago Marathon
CBS Local Media Solutions worked with Tag Heuer to create a compelling Chicago-centric program that makes an important point: "Don't Crack Under Pressure."
In a world where content is being scrutinized by more eyes than ever, the internet has produced its fair share of social media gaffes. Here are a few examples that can...
Nike's amazing new commercial titled "Last" beautifully shows how you don't have to finish first to be an epic marathon runner.
Celebrity endorsement are older than radio itself. New data sheds light on just how to get the most out of them.