Vice President, Strategic Sales Development , Business Development
…or do they? Here at the Altitude Group, we have the privilege to partner with masters of marketing across all channels. Very recently, we've been treated to a peek...
Category: Marketing
The Advertising Age Media Vanguard Awards (MVAs) recognize broadcasters and publishers that are finding innovative, technology-driven means to extend their...
What drives you? That's the question asked of some amazing regular people in "Alternate Routes," the new series that we helped to create with Universal McCann and...
Behind the Scenes of Marketing Mayhem
What comes to mind when you think of Mayhem? After Allstate's hugely successful ad campaign, there's a good chance it's a suit-wearing miscreant.
Last week, America’s “hippest” airline took flight in a partnership with CBS RADIO’s Altitude Group with very unique and untraditional airline messaging. Through a...
The 2011 Pure Michigan campaign, which started with national TV and radio ads in mid-March, continues to capture the emotion, character and essence of Michigan.
Lisa Cochrane has been instrumental to Allstate's marketing success in recent years. She took some time to answer questions from the Altitude Group's Rich Lobel.
The Greek tale of the Trojan Horse is one of the most well-known stories in history. If you're market driving, you may be able to create something similar in your business.
Your business can start becoming a more talkable brand by deciding to be conversational using social media. I recently came across a great article titled...
Digital media is a huge initiative for our company. Like every CBS Radio endeavor, the first and foremost goal is to serve our audience. In August 2010, under...