In the next two posts, we will look at two different demographics and the approach successful campaigns must take to creatively and effectively reach their audiences.
Category: Marketing
This video captures a guy doing wonderful and unexpected deeds, from the kindness of his heart.
Just as winter seems to be finally rolling around, Subaru has rolled out a new radio ad. Subaru knows good advertising must be centered around good stories, and this new...
The CBS Altitude Group is excited to present a new, innovative look and feel for Marketing Masters, our engaging series of discussions with the very best marketers in...
Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits is a great new business book. And how could it not be with an appearance by yours...
It's that time of year again: Superbowl ad time! All indications are that there will be more viewers this year than ever before. And that means a bigger audience for the...
Companies come back to the Altitude Group because of the exciting ways we reinforce their brand message, as well the customized programming ideas that cater to...
At Sears, a Marketing Lesson Is Forged in Heavy Metal
For this installment of Marketing Masters, we talked with Eddie Combs, the Chief Marketing Officer of appliances at Sears and a former metal singer.
Learning to ‘Shop Small’ With American Express
For this installment of Marketing Masters, we had the privilege to sit down with the John Hayes, the Chief Marketing Officer of American Express, and a longtime...
Vice President, Strategic Sales Development , Business Development
Being that's it's a short work-week – capped with the biggest shopping day of the year – BLACK FRIDAY thought it couldn't hurt to followup.