The "sandwich generation" refers to people who care for their aging parents while also supporting their own children. Marketing to his group presents challenges and...
Category: Marketing
It's a great feeling to work at a company that is being referred to as "King of the Mountain in 2013."
As a marketer, it's hard to know whether to be more excited about the clash of the nation's best football teams or the clash of the nation's best creative minds. And radio...
When it comes to user-generated content, few mediums can activate consumers like radio.
We are excited about our appearance yesterday in the industry newsletter "Inside Radio."
We’re only a few weeks into 2013, but here at the Altitude Group, we couldn’t be more excited about the year ahead and what I like to call the “landscape of local.”
Hankook Tire and TCi Tire Centers have teamed up with the CBS Altitude Group to tap into local sports content.
We're excited to announce our latest collaboration with JBL: an amazing new sweepstakes to send two lucky fans to this year's Grammy Awards in Los Angeles!
We're excited to introduce "A View From The Top," a new interview series with leaders from CBS and the world of marketing about the challenges and opportunities of...
There was a terrific article in Media Post on Friday about Fiat's groundbreaking Alternate Stories campaign, a project we had the pleasure of helping to