How can marketers break through? Attention-grabbing graphics will certainly help, but successful marketers might want to take a page from radio.
Category: Marketing
As the Citi Bike example shows, companies looking for great publicity and great branding can win big by providing real value to consumers on a local scale.
Next time you hear buzz about "native" advertising, remember that when it comes to reaching consumers locally, radio did it first and still does it best.
Vice President, Strategic Sales Development , Business Development
Computers, tablets and smartphones are proliferating among consumers. Does that mean old "traditional" media is being left in the dust? The story is not so simple.
Be sure to check out our advertisement running this week on the back cover of billboard magazine.
The good news for marketers is that the law is predicted to be a boon for healthcare provider. And we, as marketers, are poised to mutually benefit from an influx of new...
Here at the Altitude Group were always on the lookout for great local out of home advertising. Talking to people wherever they are is one of our greatest strengths and...
March Madness is here, and there's no better time to be in marketing. Here's a look at some campaigns that make the most of college basketball fever.
In a world where we're bombarded by a constant stream of emails, tweets, and news feeds, sometimes disconnecting is the best way to stay focused and be productive. But...
Vice President, Strategic Sales Development , Business Development
As cellphone reception goes down and cable TV goes dark, it's radio that local audiences turn to for information and salvation. There are often days on end when radio is...