CBS and Mercedes-Benz Shöck The Night Before
Sr. Manager , Activation
SOMETIMES, THE NIGHT BEFORE IS EVEN MORE FUN THAN THE DAY ITSELF. What do Jamie Foxx and Michael Gulbin have in common? Well, way more now than they did last week. Enter...
Category: Marketing
Broadcast Radio is Still #1
Vice President, Strategic Sales Development , Business Development
2016 is kicking off with some fantastic stats for broadcast radio advertisers – Nielsen’s new “Comparable Metrics Report” reported that “radio, once again, is...
Director, Strategic Marketing
“Perhaps the world’s second-worst crime is boredom; the first is being a bore.” – Cecil Beaton As it turns out, a million bullets, dry delivery,...
Tell me what you want, what you really really want…
Director, Strategic Marketing
A friend just told me of a scene in the movie Blow-Up where at a Yardbirds concert, Jeff Beck destroys his guitar onstage and throws the neck into the crowd. They go...
Vice President, Strategic Sales Development , Business Development
In a recent meeting, the AG Team discussed one of our favorite topics: rethinking traditional media and how we use it to make in impact with our audience and truly drive...
Summer Chillin with Wendy’s
Account Manager , Activation
It’s summertime in New York City again. Subway platforms that resemble a sauna (just close your eyes), sun scorched sidewalks, residents are flocking to the shores of...
Creating True ‘Customer Evangelists’
It strikes me how certain brands earn fiercely loyal customers who evangelize their product to the point that it almost sells itself… My quest to figure out how they do...
The Myth of the Millennial
When you say you want to target millennials, what are you saying? You want “young people” in college and just out of college? Want to break through to someone whose...
Spring Forward!
CBS and Scotts/Miracle Gro to remind listeners to spring forward for Daylight Saving Time and get their yard ready for Spring.
Vice President, Strategic Sales Development , Business Development
A human speed test?! We’re in! Last weekend in Stockholm, Reebok set up an outdoor activation with a “built-in speed cam and tracking technology to measure...