How can marketers break through? Attention-grabbing graphics will certainly help, but successful marketers might want to take a page from radio.
Category: Local
As the Citi Bike example shows, companies looking for great publicity and great branding can win big by providing real value to consumers on a local scale.
Marketing goes social with these amazing examples of Instagram promotion.
Here at the Altitude Group were always on the lookout for great local out of home advertising. Talking to people wherever they are is one of our greatest strengths and...
Vice President, Strategic Sales Development , Business Development
As cellphone reception goes down and cable TV goes dark, it's radio that local audiences turn to for information and salvation. There are often days on end when radio is...
In just a few years, Cargill’s Truvia® has become the number two brand of sweetener. Now, the company is making waves with a breakthrough local campaign.
The "sandwich generation" refers to people who care for their aging parents while also supporting their own children. Marketing to his group presents challenges and...
It's a great feeling to work at a company that is being referred to as "King of the Mountain in 2013."
We’re only a few weeks into 2013, but here at the Altitude Group, we couldn’t be more excited about the year ahead and what I like to call the “landscape of local.”
Hankook Tire and TCi Tire Centers have teamed up with the CBS Altitude Group to tap into local sports content.