A few years ago, local retailers were up in arms about "showrooming," but it may be the brick and mortars that are the real benefactor of the mobile revolution.
Category: Local
What's more Priceless for a Chicagoan than to get tickets to the Bears game? How about hanging out with a Bears legend?
Insights from Advertising Week's panel "Local Media: Vision 2020."
There's no doubt that the future of e-commerce is on our phones. But it's the power of local messaging which makes the difference for local buyers.
'm really excited to be a part of Advertising Week's panel on local media this year, and am even more excited for the future of local in the year 2020.
Director, Strategic Marketing
Innovators, creatives and entrepreneurs are finding a new home in some unexpected places. What do marketers need to know about the newest trend in urban planning?
What is YOUR #OneGoodReason?
CVS discontinues tobacco products to reinforce a brand commitment to health care.
Here at the Altitude Group, we’re always finding reasons to celebrate. Enter the #AltitudeSummerBash.
A recent article celebrates the partnership of local media with programmatic marketing, but is it all it's cracked up to be?
In collaboration with Team One, Lexus' ad agency, CBS personality Craig Carton toured the country's best golf courses in a brand new Lexus GS F Sport.