Audio Roadshow, a free mobile app from CBS Local, allows sports fans to more actively participate in their favorite sports radio talk shows.
Category: Interactive
Just as winter seems to be finally rolling around, Subaru has rolled out a new radio ad. Subaru knows good advertising must be centered around good stories, and this new...
The CBS Altitude Group is excited to present a new, innovative look and feel for Marketing Masters, our engaging series of discussions with the very best marketers in...
Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits is a great new business book. And how could it not be with an appearance by yours...
It's that time of year again: Superbowl ad time! All indications are that there will be more viewers this year than ever before. And that means a bigger audience for the...
Companies come back to the Altitude Group because of the exciting ways we reinforce their brand message, as well the customized programming ideas that cater to...
From smart phone and tablet apps to voice-controlled station selection and on-demand programming, accessing your favorite radio station has never been easier.
The Advertising Age Media Vanguard Awards (MVAs) recognize broadcasters and publishers that are finding innovative, technology-driven means to extend their...
As long as people write songs, other people will misinterpret the lyrics. It’s been happening since the Jimi Hendrix Experience released Purple Haze in 1967. The...
Behind the Scenes of Marketing Mayhem
What comes to mind when you think of Mayhem? After Allstate's hugely successful ad campaign, there's a good chance it's a suit-wearing miscreant.