There's a fantastic interview in Advertising Age with Marla Kaplowitz, the CEO of MEC North America, a leading media agency.
Category: Interactive
Last week I had the privilege to speak at the National Association of Broadcasters meeting in Las Vegas. Here's a chance to revisit the power of local.
Altitude blog readers should be sure to check out this interview with the President of CBS Local.
Amazing new vending machines from Coca-Cola are redefining, once again, how we get soda.
Director of Operations
Coming to a TV household near you: $200 per month cable bills!
Sr. Manager , Activation
You'll undoubtedly hear a lot of sports talk in the next few days. And interestingly, you'll hear a lot of the same expressions in corporate board rooms.
"Score one for legacy media: Ezra Kucharz, CBS Local Digital Media president, today was awarded Borrell Associates’ 2012 Award of Merit."
The best local websites have to offer uniquely local content and voices. In less than two years, CBS Local is reaping the rewards, and site traffic, of doing just that.
American Express recently announced a very compelling new program that ties social media promotion to consumer spending.
Carson Daly, who is among other things, a radio legend at the age of 38, can be heard most mornings on AMP 97.1 in Los Angeles. What media does he consume?