Once you infatuate consumers, how do you keep them infatuated? To explore this question, consider your current product offering...
Category: Entertainment
After years of catering to younger consumers, advertisers are coming to a different realization: older people are actually an incredible demographic.
It seems everyone is linking up with web-based radio and the smartphone. And that's reason enough to be excited.
The Demon, the Spaceman, the Catman and the Starchild, which one would you choose to cruise around town? Thanks to the partnership...
CBS Radio is excited to announce the new, nationally-syndicated radio countdown show “Cannon’s Countdown”, hosted by the multi-faceted entertainer and the host of...
The Altitude Group got a nice write up in the industry newsletter The Delaney Report last week. (See the image below.) Anyone who’s met me knows that I love...
While there is no such thing as a perfectly and continuously satisfied consumer, there is such a thing as an infatuated consumer.
It was clear Foo Fighters were out to do more than just perform a few songs in passing: they were here to make a statement.
With only 152 days until the big night, retailers are already planning how to expand and make this year’s event the biggest yet.
Snoop Dogg delighted in-house and online fans during his Live on Letterman Tuesday night. The king of rap, rocked the crowd in the Ed Sullivan Theater and even...