The Advertising Age Media Vanguard Awards (MVAs) recognize broadcasters and publishers that are finding innovative, technology-driven means to extend their...
Category: Entertainment
Check out this great article about Nick Cannon in ADWEEK The TV personality and radio host has two phones but don’t mistake him for a mobile-only guy.
This is a persuasive article about how Broadcast Radio creates a powerful effect on the people listening that stands out from other music mediums. The author offers some...
Last week, America’s “hippest” airline took flight in a partnership with CBS RADIO’s Altitude Group with very unique and untraditional airline messaging. Through a...
Watch Coldplay's amazing performance at The Ed Sullivan Theatre - they play all their hits plus songs from their upcoming album "Mylo Xyloto".
The 2011 Pure Michigan campaign, which started with national TV and radio ads in mid-March, continues to capture the emotion, character and essence of Michigan.
Lisa Cochrane has been instrumental to Allstate's marketing success in recent years. She took some time to answer questions from the Altitude Group's Rich Lobel.
Your business can start becoming a more talkable brand by deciding to be conversational using social media. I recently came across a great article titled...
Digital media is a huge initiative for our company. Like every CBS Radio endeavor, the first and foremost goal is to serve our audience. In August 2010, under...
The new K-Swiss campaign featuring Kenny Powers is fantastic - hysterical and informative. Check out all the details here.