Vice President, Strategic Sales Development , Business Development
A white paper from Marchex published earlier this year is raising is great questions, and offering even better answers, to the national brand-local advertising model....
James Ingrassia's Posts
Vice President, Strategic Sales Development , Business Development
Computers, tablets and smartphones are proliferating among consumers. Does that mean old "traditional" media is being left in the dust? The story is not so simple.
Vice President, Strategic Sales Development , Business Development
As cellphone reception goes down and cable TV goes dark, it's radio that local audiences turn to for information and salvation. There are often days on end when radio is...
Vice President, Strategic Sales Development , Business Development
Sometimes sonic branding can last a life-time. Here are 10 classic ads that have done just that.
Vice President, Strategic Sales Development , Business Development
A spot from Sears aired during the Olympics captures the irreverent spirit of the games.
Vice President, Strategic Sales Development , Business Development
CBS Local has once again upped the digital ante by launching a new local iPad app, YourDay.
Vice President, Strategic Sales Development , Business Development
Being that's it's a short work-week – capped with the biggest shopping day of the year – BLACK FRIDAY thought it couldn't hurt to followup.
Vice President, Strategic Sales Development , Business Development
…or do they? Here at the Altitude Group, we have the privilege to partner with masters of marketing across all channels. Very recently, we've been treated to a peek...