More People Consume Radio Than Any Other Medium

Richard Lobel

“And the Winning Medium Is … Radio?” That was the headline of a recent article in The New York Times’s special section about television’s transformation.

Reporters from The Times explored the rise of social TV, the landscape of streaming services and the demographics of so-called cord cutters.

But they also pointed out something that sometimes surprises people who don’t closely follow the media business.

More people consume radio than any other medium — not TV, not Pandora, not smartphones.

Radio.

The New York Times included this chart which truly says it all.

Want to learn more about what radio can do for your business? Let’s talk.