Local Media: Vision 2020
The year 2020 is no longer the realm of science fiction…it’s right around the corner. What will the media landscape look like five years hence? And how will marketers target and reach consumers where they live and spend? Will lines between traditional and digital media continue to blur? Will there be a united form of audience measurement? Will the process of media buying and selling be automated? A panel of experts will look into their crystal balls and provide 20/20 vision of local media in 2020.
I’m really excited to be a part of Advertising Week’s panel on local media this year, and am even more excited for the future of local in the year 2020. I’m a little less excited that, despite promises from futurists, I still don’t have a jet pack.
I’ll be joined by some great speakers, like NCC Media’s Senior Vice President of Marketing and business Andrew Capone, Fred Bucher from Time Warner Cable, Steven Lanzano of the Television Bureau of Advertising and Steve Lindsley of Comcast Spotlight.
The year 2020 will see the rise of the millennial: a generation that is more diverse than any generation before and enamored by technology. Even still, they spend more on music than the generation before them, and 65 million of them tune into radio each week. It’ll also see the solidification of up-and-comers in the marketing world like mobile advertising. And if we’re lucky, NFC technology will add an entirely need dimension to local advertising.
Advertising week runs from September 29 to October 3rd this year. It draws in over 90,000 participants and hosts over 250 events featuring leaders in thought, creatives and other trailblazers.
The talk will be given at The Adara Stage at Hard Rock, September 30 at 3:00 PM. Be sure to register for the panel here.