CBS and Mercedes-Benz Shöck The Night Before
Sr. Manager , Activation
SOMETIMES, THE NIGHT BEFORE IS EVEN MORE FUN THAN THE DAY ITSELF. What do Jamie Foxx and Michael Gulbin have in common? Well, way more now than they did last week. Enter...
Broadcast Radio is Still #1
Vice President, Strategic Sales Development , Business Development
2016 is kicking off with some fantastic stats for broadcast radio advertisers – Nielsen’s new “Comparable Metrics Report” reported that “radio, once again, is...
Marketing Masters
Behind Every Campaign Is An Even Better Story.
CBS is moving in next door!
And we make great neighbors. With the reach of a timeless network in the country’s most important communities, we create next-level engagement right where people work, play and live. Altitude knows what consumers want and what brands need – and we’re inviting them both to the block party.
Strategize. Create. Activate. Evolve.
Bring us your marketing challenges. Push us to our limits and beyond. Tell us you “want to be wowed.”
We live to help marketers engage with people, while remaining attuned to the spirit and vibe of the major communities of America.
How do we do it? We follow a tight but fluid process (we call it “the freedom of a tight strategy”) bringing you inspired, content-driven ideas amplified across CBS assets, which include radio, TV, websites, mobile, e-mail marketing, live events and out of home. It all starts with our team of 9 Business Development specialists and flows through our three core divisions.
Strategy
Our passionate group of Strategists are the architects that draw the blueprints bringing each great campaign to life. The team provides brand and consumer insights combined with ideation and creative direction to set the framework for thoughtful and engaging brand stories.
The best vision is insight.
Creative
Stories are powerful, but would the Mona Lisa be a masterpiece if DaVinci just wrote about it? Our team of artists visually articulates every strategic idea, every brand personality and every story we tell to create something worthy of a glass case.
Creativity is intelligence having fun.
Activation
We’re like a pit crew, except we build the car from scratch, drive it to the finish line and and leave it with a full tank for the next race.
More InfoVision without execution is hallucination.
Brand Driven, Audience Approved.
Take a look at some of our favorite “Eureka!” moments.
Zespri Kiwifruit
Apothic
Kumho Tire
Sutter Health
DELTA
County of LA Dept of Public Health
Small Business Pulse
Geico
Charles Schwab
DraftKings
COCA-COLA
MasterCard
Chevrolet
University of Phoenix
Don't Look Now, But I Think We're Surrounded
CBS is everywhere. Across America, we have the power to be heard. From TV and radio to live events, digital and more, we take our impressive properties and focus them to create deep engagement and compelling stories for brands.
Austin
Cincinnati
Columbus
Florence – Myrtle Beach
Fresno – Visalia
Grand Rapids – Kalamazoo – Battle Creek
Harrisburg – Lancaster – Lebanon – York
Indianapolis
Johnstown – Altoona
Kansas City
Madison
Milwaukee
Nashville
Norfolk – Portsmouth – Newport News
Oklahoma City
Portland
Providence – New Bedford
Raleigh-Durham (Fayetteville)
Richmond-Petersburg
Salt Lake City
San Antonio
Tulsa
Radio
CBS Altitude Group harnesses the super-scale of CBS RADIO’s powerhouse local stations in 26 major markets nationwide. CBS RADIO is home to top-rated stations across a number of formats including News, Sports, Top 40, Alternative Rock, Classic Hits, Country, Adult Hits and Adult Contemporary.
117 Major Market Radio Stations
Whether it’s a morning wake up call, midday soundtrack or a companion for the commute home, nearly 70 million listeners spend their days with CBS RADIO stations.
1500+ Local & National Opinion Leaders
We don’t call them “talent” for nothing… Funny, engaging and insightful, our trusted local personalities and nationally recognized stars connect with listeners on a truly personal level every single day. If that’s not talent, we don’t know what is.
Television
Don’t touch that dial! CBS Altitude Group leverages the power of this legendary network in a local way to provide clients with targeted, high impact stories across our 29 owned and operated CBS Television Stations. TV’s most watched network is home to top-rated programming like The Big Bang Theory, The Good Wife, SURVIVOR, NCIS, and Criminal Minds; award specials like The Tony Awards, The Grammy Awards and the ACM Awards. So much to watch that you won’t even mind you lost the remote.
CBS Local Digital Media
Imagine having your own personal news crew, your favorite weatherman, a personal DJ, and your entertainment-obsessed best friend in the palm of your hand… In 26 cities, CBS Local Digital is all of that and way more. From the latest local and national headlines to up-to-the-minute traffic reports, local discovery guides and big game highlights, you’ll never miss a thing. (Aerosmith reference unintentional…)
Radio.com
Can you believe we own this domain?
Through RADIO.COM, audiences can stream any of our nationally ranked stations, exclusive digital-only stations, and original video series, while reading high-profile artist interviews and staying connected with up-to-the-minute industry news. Away from your desk? Listeners can stream any station via the RADIO.COM app.
Additionally, all 117 of our stations maintain an individual online presence. Internet. Owned!
Play.it
In 2015, CBS RADIO launched its expansion of multi-platform marketing into the podcasting universe, Play.it. Local and national personalities lend their voices to original podcasts covering sports, news, lifestyle, tech, business, comedy, music and kittens. Just kidding about the kittens. (For now.) From CBS 60 Minutes to sports with Boomer & Carton, Carson Daly on pop culture to business legend Jeffrey Hayzlett, we’ve got plenty of options.
Eventful
Eventful is the world's largest event discovery network, allowing users to search and track upcoming entertainment events in their area and share their plans with friends. See you there?
CBS Radio Live
What do Taylor Swift, the Red Hot Chili Peppers, Pharrell Williams and Jason Aldean have in common? They have all been a part of CBS RADIO’s biggest music events.
We Can Survive
“We Can Survive” features some of the hottest acts on the pop charts, all together for a great cause – breast cancer awareness and research. Past performers include Taylor Swift, Katy Perry, Pharrell Williams, Gwen Stefani, Ariana Grande, and many more.
The Night Before
CBS RADIO tears it up before the biggest night in football. This annual kickoff concert has featured the likes of Metallica, the Red Hot Chili Peppers, Jason Aldean and Dierks Bentley. Like the big game, this event gets bigger and better every year.
Local Events
CBS RADIO stations host, produce and sponsor their premier events in local communities. From big name concerts to small business meetups, each is focused on connecting local consumers with the people and places they’re most passionate about.
Outdoor
OUTFRONT MEDIA
Built on the assets of CBS Outdoor, OUTFRONT Media brings (literally) larger-than-life digital, static and social media displays from Main Street to Madison Avenue. With creative this good, you’ll almost wish for a traffic jam.
CBS Mall Media
From in person engagement zones to floor-to-ceiling signage, CBS Malls creates magnetic brand campaigns that turn shoppers into buyers. We just hope you can find a parking spot.
EcoMedia
If EcoMedia were one of your college roommates, they would be the one your mom likes the most. CBS EcoMedia channels the power of advertising to effect real social change with programs like The EducationAd, the EcoAd, the Wellness Ad, and Viewers to Volunteers. Make a tangible difference. Learn more at ecomedia.cbs.com.
SIMON & SCHUSTER
Tony Robbins and Stephen King may not have much in common in their personal lives, but they are both a part of CBS’ Simon & Schuster family. And so are thousands of other amazing authors that offer us the ability to develop unique solutions such as talent appearances, speaker series, and custom co-branded printed books/ebooks. S&S is synonymous with excellence in publishing, and is dedicated to bringing first class information, storytellers, and entertainment to a worldwide audience. Visit Simon & Schuster
Contact
Enough about us. Let’s talk about us.
- glenn.higgins@cbs.com
- 212.649.9630
- 345 Hudson Street
11th Floor
New York, NY 10014 - 5670 Wilshire Blvd
Suite 200
Los Angeles, CA 90036 - 180 N Stetson Ave
FL 11
Chicago, IL 60601 - 26455 American Drive
Southfield, MI 48034