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Sr. Manager , Activation
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Vice President, Strategic Sales Development , Business Development
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Marketing Masters
Behind Every Campaign Is An Even Better Story.
CBS is moving in next door!
And we make great neighbors. With the reach of a timeless network in the country’s most important communities, we create next-level engagement right where people work, play and live. Altitude knows what consumers want and what brands need – and we’re inviting them both to the block party.
Strategize. Create. Activate. Evolve.
Bring us your marketing challenges. Push us to our limits and beyond. Tell us you “want to be wowed.”
We live to help marketers engage with people, while remaining attuned to the spirit and vibe of the major communities of America.
How do we do it? We follow a tight but fluid process (we call it “the freedom of a tight strategy”) bringing you inspired, content-driven ideas amplified across CBS assets, which include radio, TV, websites, mobile, e-mail marketing, live events and out of home. It all starts with our team of 9 Business Development specialists and flows through our three core divisions.
Strategy
Our passionate group of Strategists are the architects that draw the blueprints bringing each great campaign to life. The team provides brand and consumer insights combined with ideation and creative direction to set the framework for thoughtful and engaging brand stories.
The best vision is insight.
Creative
Stories are powerful, but would the Mona Lisa be a masterpiece if DaVinci just wrote about it? Our team of artists visually articulates every strategic idea, every brand personality and every story we tell to create something worthy of a glass case.
Creativity is intelligence having fun.
Activation
We’re like a pit crew, except we build the car from scratch, drive it to the finish line and and leave it with a full tank for the next race.
More InfoVision without execution is hallucination.
Brand Driven, Audience Approved.
Take a look at some of our favorite “Eureka!” moments.
Zespri Kiwifruit
Apothic
Kumho Tire
Sutter Health
DELTA
County of LA Dept of Public Health
Small Business Pulse
Geico
Charles Schwab
DraftKings
COCA-COLA
MasterCard
Chevrolet
University of Phoenix
Don't Look Now, But I Think We're Surrounded
CBS is everywhere. Across America, we have the power to be heard. From TV and radio to live events, digital and more, we take our impressive properties and focus them to create deep engagement and compelling stories for brands.
Austin
Cincinnati
Columbus
Florence – Myrtle Beach
Fresno – Visalia
Grand Rapids – Kalamazoo – Battle Creek
Harrisburg – Lancaster – Lebanon – York
Indianapolis
Johnstown – Altoona
Kansas City
Madison
Milwaukee
Nashville
Norfolk – Portsmouth – Newport News
Oklahoma City
Portland
Providence – New Bedford
Raleigh-Durham (Fayetteville)
Richmond-Petersburg
Salt Lake City
San Antonio
Tulsa
Radio
CBS Altitude Group harnesses the super-scale of CBS RADIO’s powerhouse local stations in 26 major markets nationwide. CBS RADIO is home to top-rated stations across a number of formats including News, Sports, Top 40, Alternative Rock, Classic Hits, Country, Adult Hits and Adult Contemporary.
Television
Don’t touch that dial! CBS Altitude Group leverages the power of this legendary network in a local way to provide clients with targeted, high impact stories across our 29 owned and operated CBS Television Stations. TV’s most watched network is home to top-rated programming like The Big Bang Theory, The Good Wife, SURVIVOR, NCIS, and Criminal Minds; award specials like The Tony Awards, The Grammy Awards and the ACM Awards. So much to watch that you won’t even mind you lost the remote.
CBS Local Digital Media
Imagine having your own personal news crew, your favorite weatherman, a personal DJ, and your entertainment-obsessed best friend in the palm of your hand… In 26 cities, CBS Local Digital is all of that and way more. From the latest local and national headlines to up-to-the-minute traffic reports, local discovery guides and big game highlights, you’ll never miss a thing. (Aerosmith reference unintentional…)
CBS Radio Live
What do Taylor Swift, the Red Hot Chili Peppers, Pharrell Williams and Jason Aldean have in common? They have all been a part of CBS RADIO’s biggest music events.
Outdoor
EcoMedia
If EcoMedia were one of your college roommates, they would be the one your mom likes the most. CBS EcoMedia channels the power of advertising to effect real social change with programs like The EducationAd, the EcoAd, the Wellness Ad, and Viewers to Volunteers. Make a tangible difference. Learn more at ecomedia.cbs.com.
SIMON & SCHUSTER
Tony Robbins and Stephen King may not have much in common in their personal lives, but they are both a part of CBS’ Simon & Schuster family. And so are thousands of other amazing authors that offer us the ability to develop unique solutions such as talent appearances, speaker series, and custom co-branded printed books/ebooks. S&S is synonymous with excellence in publishing, and is dedicated to bringing first class information, storytellers, and entertainment to a worldwide audience. Visit Simon & Schuster
Contact
Enough about us. Let’s talk about us.
- glenn.higgins@cbs.com
- 212.649.9630
- 345 Hudson Street
11th Floor
New York, NY 10014 - 5670 Wilshire Blvd
Suite 200
Los Angeles, CA 90036 - 180 N Stetson Ave
FL 11
Chicago, IL 60601 - 26455 American Drive
Southfield, MI 48034